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Fishing on Facebook
One of the biggest topics of contention among Facebook marketers is whether or not customers can be found or made through Facebook. Though more businesses are coming around to discover that Facebook...
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Five Big Social Media Trends for 2014
2013 was a big year for social media as more organizations than ever turned to platforms such as Facebook, Twitter, Instagram, and Pinterest to learn from and engage with their customers. As we enter...
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Meet Mike, Your Customer in 2015
No, not me, nor the great Michael Jordan. We’re talking about the “Digital Mike” of 2015! This is a great infographic profile of the digital user. Businesses need to understand how we operate!
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The Landscape of Customer Identity
Facebook topped the 60 percent mark for share of social logins for the first time since 2011, tallying 61 percent in the fourth quarter of 2014, according to the latest data from...
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What Motivates Customers to Make Recommendations on Social Media?
Want to get more customers to recommend you on their social networks? Then you’ll need to know what drives them to make those recommendations and which networks they prefer.
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Using Social Content to Impact Each Stage of the Customer Lifecycle
The best marketing strategies start by defining their customers’ journey through the path to purchase and then tailor marketing efforts accordingly. New customers are targeted with different marketing...
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Discounting in the Digital Age
Are discounts and coupons still relevant in today’s digital age? To make sure discounts are reaching the right customers at the right time in the right ways, however, marketers need to perform testing.
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